Wednesday, 28 January 2015

Mapping the DNA of M2M applications

One of the pieces of work we've had in gestation for a while at Machina Research is the mapping of the DNA of M2M applications. We just published the study yesterday. Link HERE.

The basis is that M2M applications are incredibly diverse (think location, security requirements, access to power, complexity of application etc. etc. etc.). In order to properly understand the market opportunity and segment that market any company needs to identify the piece of the market they can address. The DNA helps significantly with that, showing which applications have what characteristics.

It's particularly powerful when combined with a set of M2M Forecasts as detailed as ours which allow any company to cross reference the applications they can address with the size of the market opportunity. Understand the DNA, understand the market.

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