It seems that Telia has performed something of a revamp on its M2M offering with a new website and new partner programme.
This set me thinking about their strategy. Given that they're a company well known for innovation it is perhaps a little surprising that they're not at the forefront of the M2M revolution. However, they've always been rather stymied by a couple of factors.
Firstly Telenor Connexion has been on their doorstep in Stockholm for 4 years hoovering up all the M2M opportunities across the Nordic region. Telia struggles to compete either at home or within its regional footprint. The two companies' footprints overlap quite considerably. Secondly, they've lost out in Sweden, their main home territory, to service providers of the likes of Maingate.
All this has meant that M2M innovation in Sweden (and the rest of the Nordic region) has been done predominantly by other players and that Telia is not at the top table when it comes to M2M despite being a highly innovative company. For this reason the company doesn't make it into our ranking of Tier-1 CSPs that was announced earlier this week: click here for more details.
One of the issues I'll be looking at as part of the Machina Research Advisory Service over the next few months is how tier-2 CSPs can compete with the big boys like Vodafone and Orange. There are ways and if you're a tier-2 CSP looking at expanding in M2M, drop me a line.