Thursday, 1 March 2007

Enterprise-focused mobile advertising

More news from the Netherlands. It's either really exciting over there, or I'm getting obsessed.

Vodafone has announced it will be launching mobile advertising focused on vertical sectors. Interesting. Previously attention has all been focused on the consumer market, but targeting enterprise makes some sense. Initially it's aimed at insurance brokers and pharma. Unlike low-cost consumer propositions, these are exactly the users that potential advertisers will want to hit. And they'll be prepared to pay big bucks to do so. Plus, if VF can subsidise the service it should help them bring some top quality users on board. Think of all those lovely mobile sales people with their €100/month ARPU!

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